For nearly three decades, Steinberg Diagnostic Medical Imaging Centers (SDMI) has pioneered new technology with the goal of fulfilling their mission of providing an exceptional patient experience and care by bringing cutting edge technology to patients at each of their eight locations throughout Las Vegas and Henderson.It was only two years ago when SDMI first introduced 3D mammography, or Tomosynthesis to patients. And now, SDMI is rolling out the latest advancements in 3D mammography with the Senographe Pristina by GE.“Perhaps the single most important advancement in medical imaging to benefit women is happening right now. Tomosynthesis, or 3D mammography, has revolutionized how we read mammograms. I have been so fortunate to witness these tremendous changes and I am so excited and proud to help bring this new life-saving technology to women in Las Vegas,” explains Dr. Aanshu Shah, Director of Women’s Imaging at SDMI.In 2014 a study by the Society for Women’s Health Research (SWHR) reported 46% of women do not schedule their annual mammograms. In an effort to help reduce anxiety around the unexpected, thanks to Virtual Reality, SDMI and GE were able to team up and get women up close and personal with a Mammography machine before ever having to make an appointment. SDMI and GE have had 100’s of women experience the Virtual Reality Mammography at both Divas Day Out in January and most recently at the Susan G Komen Race for a Cure.“Events like Divas Day Out and Susan G Komen Race for the Cure are the perfect opportunity to expose patients to this new technology, they attend these events with an open mind and willingness to learn, introducing them to new technology while being able to reduce apprehension furthers our mission” said Denielle Lucas, Marketing Director at SDMI.Not only did SDMI expose patients to new life saving technology at this year’s Susan G Komen Race for the Cure they celebrated with their Wall of Strength. Pink ribbons with words of remembrance, encouragement and inspiration written by attendees adorned the pink booth, others participated in the photo booth and walked away with 3D Mammography facts and a commemorative photo.Educating patients on this new mammography system and demonstrating the advancements in patient comfort design changes the entire exam experience. Built with the objective of easing patient anxiety, the Pristina promotes a sense of calm. With its elegant lighting and rounded shape, patients are able to relax and remain steady with a well-positioned headrest and soft arm rest.For physicians, the Senographe Pristina provides exceptional images with no additional radiation exposure to patients while providing sharp and detailed picture for breast cancer detection and diagnosis.To see more of the education and fun that happened at the 2018 Susan G Komen Race for the Cure watch here.