Denielle Chong’s career at Steinberg Diagnostic Medical Imaging (SDMI) spans more than a decade of trailblazing leadership, transformative growth, and visionary impact. Joining in 2013 as Marketing Coordinator, she quickly distinguished herself with her creativity and forward-thinking approach, advancing to Marketing Director in 2017. Since then, she has transformed the department into a dynamic hub for marketing communications, employee engagement, cross-functional collaboration, and physician support.
With an eye for groundbreaking ideas and a natural ability to inspire those around her, Denielle has expanded marketing’s role far beyond traditional campaigns. Her team now serves as a full-service partner for referring physicians, strengthening SDMI’s reputation as a trusted healthcare leader. She also drives major organizational initiatives—from the launch of Beyond the Image, SDMI’s behind-the-scenes YouTube show, to project management, operational strategy, and radiologist recruitment.
Known for her good energy, loyalty, and grounded leadership, Denielle is often tapped to lead high-impact projects across the organization. Her journey reflects determination, creativity, and a deep commitment to excellence—values shaped early on by her mother’s work alongside Jack LaLanne, the “Godfather of Fitness,” instilling a foundation of perseverance and discipline that continues to guide her today.
