April 22, 2019 (Las Vegas, Nev.) ---Steinberg Diagnostic Medical Imaging (SDMI), the largest locally owned and operated outpatient medical imaging company in Southern Nevada with eight locations valley-wide, recently introduced specially designed pediatric gowns featuring “superhero” designs for its youngest and smallest patients.


According to Dr. Ho Nguyen, Pediatric Radiologist, SDMI, putting kids at ease and reducing their anxiety when undergoing imaging was the motivation for this project. To that end, SDMI’s marketing staff conceived the idea of the superhero gowns.

“The goal is to create a relaxed, friendly atmosphere during what can be a stressful time for families and children,” said Dr. Nguyen. “Young patients can choose between one of two designs: a superhero with a blue cape or a superhero princess with a pink cape.”

“Undergoing a medical imaging procedure can be intimidating for adults, and even more so for children,” said Dr. Nguyen. “Wearing a super-hero gown that also includes a cape, is a fun distraction. We are already encouraged by the response the gowns are getting from both children and their parents.”

The gowns were designed by Las Vegan Kelly Bogda, who started Courageous Capes to honor her brother who passed away. “I started Courageous Capes so every child going through a medical battle can feel like a kid,” she said.

Initially, the specialty gowns are being offered to children who are undergoing MRIs and Ultrasounds at all of SDMI’s locations valley-wide. Eventually, the plan is to use the gowns with all modalities and procedures.


About Steinberg Diagnostic Medical Imaging Centers:

In 1958, Dr. Leon Steinberg came to Las Vegas to help Sunrise Hospital build the first radiology center in Southern Nevada. Through his experience in the hospital setting, he saw a need for a more patient-friendly option for medical imaging and aimed to build such a practice with his son, Dr. David Steinberg, and Dr. Mark Winkler as his partners, Dr. Leon opened the first SDMI office in 1988. Their standards of excellence in patient care and technology have brought national and international recognition from the medical imaging and health care communities. Today, that commitment to deliver top-notch care wrapped around a positive patient experience has never been stronger. With more than 30 years under our belt, our number one priority in this family-owned business is to make sure that we treat every patient like a beloved member of our family.

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